2. The ad review process
Our ad review system relies primarily on automated tools to check ads against our Advertising Policies. This happens automatically before ads begin running, and is typically completed within 24 hours, although it may take longer in some cases. During this review, the status of the ad will be "In review". Additionally, ads may be reviewed again, including after they are live. You can find more information in our Business Help Centre.
What is reviewed
The ad review system reviews ads for violations of our Advertising Policies. This review process may include the specific components of an ad, such as images, video, text and targeting information, as well as an ad's associated landing page or other destinations, among other information.
Outcome of review
If a violation is found at any point in the review process, the ad will be rejected. Lower-quality ads that do not necessarily violate our policies may experience affected performance. You can find more information about how quality may affect your ad in our Help Centre.
Re-review of ads
Ads remain subject to review and re-review at all times, and may be rejected for violation of our policies at any time. It is your responsibility to understand and comply with our Advertising Policies.
Beyond enforcing our policies on individual ads, violations of our terms and policies may result in further enforcement actions, such as disabling ad accounts, Pages, Business Managers and/or individual user accounts. Disabled accounts, Pages or Business Managers cannot run ads, and advertisers may be ineligible to advertise. You can learn more about what to do if your ad account is disabled here or your advertising is restricted here.