Widely Viewed Content Report: What People See on Facebook

Q2 2022 report

Table of Contents

Introduction

The Widely Viewed Content Report aims to provide more transparency and context about what people are seeing on Facebook by sharing the most-viewed domains, links, Pages and posts for a given quarter on Feed in the United States. We provide insights into the various content types that appear on Feed to help people better understand our distribution systems and how they influence the content people see on Facebook. We plan to expand the scope of this report in future iterations. It will continue to appear in conjunction with our quarterly Community Standards Enforcement Report.

A few things to note:

  • Context on the report’s methodology and additional information that may help you understand this report can be found in our Companion Guide. A summary of changes in each report can also be found in our Changes, Corrections and Adjustments page. An archive of prior reports can be found here.

  • This report shares data on views and viewers of content in Feed, including recommended content, seen in the United States between 2022-04-01 and 2022-06-30 (referred to as “Q2 2022” in this report). All data and statistics in this report adhere to these parameters.

  • This report doesn’t include ads or content viewed outside of Feed, like on Watch, Marketplace or other places within the app. All data and statistics in this report adhere to these parameters. You can read more about our data inclusion and exclusion methodology in the Companion Guide.

  • The view and viewer counts in this report are based on views on both public and private content. However, the tables highlighting our top content may include content which was publicly available but subsequently removed by the original content creator or by Facebook, or whose audience has changed. To respect privacy, we won’t display the original content, but will instead leave a placeholder and share whether it was a Facebook or user-initiated change.

  • Due to rounding, some totals included in the report may not equal the sum of the separate figures.

  • Given Facebook's size, it may be difficult to interpret the scale of content views in this report. To help, at the beginning of the domains, links, Pages and posts sections we share data to help contextualize how widely the content was viewed. As an example, you can see in the chart below that the content seen by the most people — as described in this report — still comprise only a small portion of the total number of content views, because, given the customized nature of Feed, most of what people see on Facebook is uniquely personalized.

Posts with the most Feed content viewers in the US during Q2 2022 represented only a small fraction of all Feed content views in the US.

Report terminology:

Here are some terms found in the report, and Companion Guide, and what they mean:

Content View

is what is counted whenever a piece of content appears in Feed. If there are multiple pieces of content in a post, the view is assigned to the post.

Content Viewer

is an account who viewed a piece of content on Feed. This metric is estimated.

Domain

refers to the name of a website. A domain name is a unique name that identifies a website. For example, the domain name of Facebook is "facebook.com."

Subdomain

refers to a domain that is part of a larger domain. For example, Facebook’s mobile site "m.facebook.com" is a subdomain of "facebook.com."

Link

refers to a web address that leads to a specific webpage. Note that all links must contain a domain, but sometimes links are just the domain itself. For example, facebook.com is Facebook's homepage as well as its domain. For this reason it may appear that domains are included in the link section of the report, when in fact these are links that contain only domains. The report does not consider email addresses to be links.

Feed

is the constantly updating list of posts in the middle of a user’s home page which includes status updates, photos, videos, links, app activity and interactions from people, Pages and Groups.

Organic Content

refers to any post that is not an advertisement. If content received views both as organic content and as an ad, we will count the organic view but not the views on the ad.

Page

refers to public entities created by businesses, brands, celebrities, creators, media outlets and more.

Posts with a link

is any post that has an external link included in it.

Connected Content

refers to content in someone’s Feed from people they have added as a friend, Groups they have joined, or Pages they have followed.

Unconnected Content

refers to content in someone’s Feed that did not come from friends, Pages people followed, or Groups that they were a part of. Recommended content is unconnected.

Ads

refers to content that gained some or all of its distribution using one of Facebook’s advertising tools.

What a typical Feed looks like

By far, the most common experience in Feed for people in the US is to see posts without links, from their friends, or from Groups they’ve joined.

Where posts in Feed come from

In Q2 2022, 84.1% of views came from posts shared by people’s friends, from Groups people had joined, or Pages they had followed (see breakdown below). Of the remaining 15.9% of Feed content views in the US during Q2 2022, 12.2% came from in Feed recommendations, which show people content from sources they are not connected to, but we think they might be interested in; we refer to this content as ‘unconnected posts’. The last 3.7% came from less common products, such as Events, and logging discrepancies.

Organic Feed content views in the US during Q2 2022, broken down by source of the content.




Where most Feed views come from

90.2% of the views in the US during Q2 2022 did not include a link to a source outside of Facebook. For the 9.8% of views in posts that did include a link, they typically came from a Page the person followed (this includes posts which may also have had photos and videos, in addition to links).


Feed content views from content viewers in the US during Q2 2022, broken down by inclusion of links and the most-viewed domains.




You can see all this summarized in the following table:

Posts From Friends and People FollowedPosts from Groups joinedPosts from Pages followedUnconnected PostsOtherGrand Total

Post with a link

2.1%

0.6%

4.3%

2.7%

0.2%

9.8%

Post with no link

48.9%

18.9%

9.4%

9.5%

3.5%

90.2%

Grand total

51.0%

19.4%

13.7%

12.2%

3.7%

100.0%

Organic Feed content views in the US during Q2 2022, broken down by whether the individual post contained a link to an external site or app.

Widely viewed content overview

The following sections include the domains, links, Pages and individual posts that were viewed by the most content viewers in the US during Q2 2022. Each section starts with data to help contextualize how widely viewed the content was, and then presents the Top-20 pieces of content in order from most to least content viewers. Our goal is to be transparent about our most viewed content on Facebook’s Feed (as measured by total number of content viewers). However, even though our most viewed content might have a very large number of content viewers, as measured as a percentage of all of Facebook content viewers, they represent only a small fraction of total views in Feed in the US that quarter. In short, it is uncommon for different people to see the same content in their Feed.

To learn more about how content was included in this report, read about how content is recommended in Feed, how our algorithms try to predict what people want to see out of trillions of eligible posts, or how we reduce reduce problematic content.

Widely viewed domains

  • News domains in the list accounted for about 1.4% of all Feed content views.

  • The top 20 domains seen here collectively accounted for about 2.7% of all Feed content views in the US during Q2 2022. In Q1 2022, the top 20 domains collectively accounted for about 1.2% of all Feed content views.

RankDomainContent Viewers

1

youtube.com

168.5M

2

media1.tenor.co

118.6M

3

gofundme.com

110.9M

4

tiktok.com

108M

5

dailymail.co.uk

85.6M

6

cbsnews.com

74.5M

7

nbcnews.com

72.9M

8

onlyinyourstate.com

72M

9

nypost.com

64.1M

10

cnn.com

63.7M

11

people.com

62.2M

12

twitter.com

62.2M

13

nytimes.com

61.5M

14

tmz.com

61.2M

15

npr.org

60.8M

16

amazon.com

60.1M

17

zillow.com

58.9M

18

abcnews.go.com

56.6M

19

today.com

56.5M

20

variety.com

55.7M

Top domains by organic Feed content viewers in the US during Q2 2022. Because this list focuses on non-Facebook links, it excludes Facebook and Instagram domains. It also excludes log-in pages for email services such as Gmail. See the Data Inclusions/Exclusions section of the Companion Guide for more information.

Widely viewed links

  • The top 20 links seen here collectively accounted for 0.04% of all Feed content views in the US during Q2 2022. In Q1 2022 the number was 0.03%.

RankURLContent Viewers

1

https://www.tiktok.com/

35.9M

2

We blocked this link for violating our Inauthentic Behavior policy.

Details: The people behind this domain, shwethadin[.]xyz, used spam tactics to mislead people and drive them to their website. Content with links to this domain can no longer be created on Facebook.

22.9M

3

https://abcnews.go.com/US/texas-elementary-school-reports-active-shooter-campus/story?id=84940951

20.6M

4

We blocked this link for violating our Inauthentic Behavior policy.

Details: The people behind this domain, nayenews24[.]info, used spam tactics to mislead people and drive them to their website. Content with links to this domain can no longer be created on Facebook.

16M

5

https://www.nbcnews.com/news/us-news/police-respond-active-shooter-texas-elementary-school-rcna30339

15.5M

6

https://www.youtube.com/watch?v=TQIL7bJ51mk

15.2M

7

https://www.gif-vif.com/media/Perfection-136.gif

14.9M

8

https://www.dailymail.co.uk/news/article-10775997/Singer-Naomi-Judd-76-killed-day-inducted-Country-Music-Hall-Fame.html

14.4M

9

https://www.biospace.com/article/researchers-answer-how-and-why-infants-die-from-sids/

13.1M

10

https://www.bustle.com/entertainment/courteney-cox-doesnt-remember-filming-friends

13M

11

https://www.dailystar.co.uk/tv/netflix-cleveland-abduction-leaves-viewers-26743163

13M

12

We blocked this link for violating our Inauthentic Behavior policy.

Details: The people behind this domain, shwethadin[.]xyz, used spam tactics to mislead people and drive them to their website. Content with links to this domain can no longer be created on Facebook.

12.9M

13

http://www.dailyjesus.net/7-bible-verses-about-prayer.html

11.9M

14

https://www.youtube.com/watch?v=H2NdsZNDL_U

11.9M

15

https://www.today.com/parents/barbara-bush-family-photos-cora-georgia-rcna24921

11.8M

16

https://www.cnn.com/2022/04/08/entertainment/will-smith-academy-sanctions-decision/index.html

10.9M

17

We blocked this link for violating our Inauthentic Behavior policy.

Details: The people behind this domain, nayenews24[.]info, used spam tactics to mislead people and drive them to their website. Content with links to this domain can no longer be created on Facebook.

10.9M

18

We blocked this link for violating our Inauthentic Behavior policy.

Details: The people behind this domain, lainute[.]com, used spam tactics to mislead people and drive them to their website. Content with links to this domain can no longer be created on Facebook.

10.8M

19

https://www.newsmax.com/newsfront/gas-prices-usa-inflation-joe-biden/2022/05/17/id/1070265/

10.8M

20

https://www.dailymail.co.uk/news/article-10802211/NewProfilePic-Warning-issued-viral-app-hoover-data-sends-Moscow.html

10.7M

Top links by organic Feed content viewers in the US during Q2 2022. Because this list focuses on non-Facebook links, it excludes links to Facebook and Instagram. It also excludes log-in pages for email services such as Gmail and link aggregators. See the Data Inclusions/Exclusions section of the Companion Guide for more information.

Widely viewed Pages

  • The top 20 Pages listed here collectively accounted for about 1.5% of all US content views during Q2 2022. In Q1 2022, the top 20 Pages collectively accounted for 0.9% of all US content views.

RankPage LinkPage NameContent Viewers

1

facebook.com/175750359224528

LADbible Australia

106.8M

2

facebook.com/334191996715482

The Dodo

100.8M

3

facebook.com/109759299095785

Lessons Learned In Life Inc.

96.2M

4

facebook.com/1396571337088199

Silver Elephant

95M

5

facebook.com/373400262734608

I be like

93.9M

6

facebook.com/788348771557632

Woof Woof

91.9M

7

facebook.com/86680728811

ABC News

90.4M

8

facebook.com/100009935132760

Tony James

88.2M

9

facebook.com/1425176327751701

ViralHog

86.2M

10

facebook.com/113509082009888

Eric Alper

85.7M

11

facebook.com/146505212039213

UNILAD

85.5M

12

facebook.com/1866293830270291

Places I'd rather be

84.7M

13

facebook.com/100064860241186

The Other 98%

84.2M

14

facebook.com/107530904602349

Paper Quotes UK

84.2M

15

facebook.com/288234024534462

Low Carbing Among Friends

83.3M

16

facebook.com/100077088047654

Erica Brodlay

81.8M

17

facebook.com/100044374001643

Cullen and Katie

81.4M

18

facebook.com/246070665414902

STUDENTbible

80.8M

19

facebook.com/164305410295882

Daily Mail

80.1M

20

facebook.com/217293018312810

Tyla

79.8M

Top Pages by organic Feed content viewers in the US during Q2 2022.

Widely viewed posts

  • The top 20 posts seen here collectively accounted for about 0.1% of all US content views. In Q1 2022, the top 20 posts collectively accounted for 0.1% of all US content views.

RankPost LinkPost ImageContent Viewers

1

facebook.com/336861594933514
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52.3M

2

facebook.com/321772429981798
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51M

3

facebook.com/3338784923057489
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50.6M

4

facebook.com/395503348703699
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48.5M

5

facebook.com/3212561765695260

47M

6

facebook.com/1768359153498335
Nick's Seasonal Décor
about 5 months ago

46M

7

facebook.com/740057544031973This post is unavailable because it was posted by a Page we removed for violating our Inauthentic Behavior policy.

Details: The Page that created this post, Heart Touch, used misleading tactics, such as offering to pay for engagement, to inflate its content distribution and engagement. The Page and its content are no longer accessible on Facebook.

45.9M

8

facebook.com/400470731927609
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45.8M

9

facebook.com/537104627770861
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45.3M

10

facebook.com/427365272565988
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44.2M

11

facebook.com/10160257809375166
Something went wrong
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42.9M

12

facebook.com/10227800380454290We removed this post in accordance with our Intellectual Property policy.

Details: We received a complete report for the content, and have removed the post accordingly. To learn more about how we protect intellectual property rights check out this article.

42.9M

13

facebook.com/533358764955532

42.5M

14

facebook.com/345823177644686
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42.5M

15

facebook.com/1422422628229847

41.5M

16

facebook.com/3195333257399202
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40.9M

17

facebook.com/519208243180039
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I cried when the disabled Veteran saluted the fallen Flag 🇺🇸

40.6M

18

facebook.com/522035439296977
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40.4M

19

facebook.com/1005344273710390
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39.3M

20

facebook.com/707006013898034

39.2M

Top posts by organic Feed content viewers in the US during Q2 2022.

Removed Content

Meta aims to share as much context about the most widely viewed content on our platform as possible, including the content we removed and the reasons for its removal.

What's next

The report is one of several we publish with the goal of being transparent about what people experience on Facebook. We plan to expand future reports, which will continue to appear in conjunction with the Community Standards Enforcement Report.

Report archive

You can download prior releases of the WVCR, along with their supporting documentation here.