Why am I seeing ads from an advertiser on Facebook?
We want the ads you see on Facebook to be personalised to your interests and to introduce you to new things. Here are some of the ways we show you ads that we think may be interesting to you:
Your activity across the Facebook products:
Some of your activity across the Facebook products may help us show you ads that we think you might be interested in. A few ways we may show you ads using this information include:
Interests and categories. Some information you give us may help us think you're interested in something, such as cooking or fitness, or that you might be part of a larger group (called a category), such as a mobile user. We can use your interests and categories to connect you with businesses who we think you might be interested in.
A few things that we could use that help us add you to an interest or category:
- Pages on Facebook you've liked.
- Information from your Facebook and Instagram profile.
- Ads you've clicked on.
- The content of posts that you've made or interacted with across Facebook and Instagram.
- Places you've checked in to using Facebook.
Lookalike Audiences. A Lookalike Audience is a way for advertisers to use Facebook to reach people that may be similar to people that have already shown an interest in their business. We use some of the things you do or information you give us to help create Lookalike Audiences.
For example, an advertiser might tell us that they'd like to show ads to people who may be similar to people who are already interested in their business (such as people who've liked their Page or visited their website). We match things such as the interests or demographics (e.g. your city) of the people who are already interested in the business to help show ads to other people that we think might be interested in the advertiser's business or products.
Your activity with other businesses:
Custom Audiences. Custom Audiences are a way for advertisers to show their ads to a group of people who may have already interacted with their business. A few ways in which we help advertisers make Custom Audiences:
- Your activity on a business's website or app. Advertisers can choose to add our business tools, such as the Facebook pixel or Facebook SDK, to their website or app. These tools allow the advertiser to send information about people's interactions on their website or app to Facebook, such as when someone makes a purchase or opens their app. This helps us show you ads that we think may be interesting to you.
- Lists from a business. Advertisers may get information from you (e.g. your email address) when you interact with them outside Facebook, such as if you make a purchase in their shop or create an account for a rewards programme. They can create a list with that information and upload it to Facebook. We can match users using the list to help the advertiser reach people who may be interested in their business and without Facebook learning any new identifying information about you. If you see another company using a list for an advertiser, it's likely because the advertiser is working with an advertising agency. For example, if Company X hires Agency Y to run its ads, Agency Y would upload its own list to Facebook and Company X would use that list to show you ads.
- Offline activity. Offline activity is activity you may do in a shop, such as make a purchase. If a business gives us this information, we can use it to help show their ads to people who may be interested in their business. We can also help businesses reach the right people by letting them know if their customers have engaged with their ads on Facebook.
We may use your location information to show you ads from advertisers trying to reach people in or near a specific place. We get this information from things such as:
- Where you connect to the Internet.
- Where you use your phone.
- Your location from your Facebook and Instagram profile.
Ways to review and manage your information:
- Customise your ad preferences to see ads that are more relevant to you. From there, you can update your ad settings to control things such as whether we show you ads based on your use of apps and websites off Facebook.
- Hide an ad that isn't interesting or useful to you or review why you're seeing a particular ad.
- Update your profile settings and walk through Privacy Check-up to make sure that you're sharing your information with who you want.
- Visit Access your information to see and manage your Facebook information, or download your Facebook information for review.