The Meta Business Tools
The Meta Business Tools are technologies offered by Meta Platforms, Inc. and Meta Platforms Ireland Limited that help website owners and publishers, app developers and business partners, including advertisers and others, integrate with Meta, understand and measure their products and services, and better reach and serve people who use or might be interested in their products and services. These Business Tools include Meta pixel, the Conversions API, App Events via Facebook SDK, offline conversions and App Events API. We also receive business tools data in the form of impression data sent by Facebook social plugins (for example, the Like and Share buttons) and Facebook Login, as well as data from certain APIs such as Messenger customer match via the send API and from certain pilot, test, alpha or beta programmes that we may offer from time to time. Please see the Meta Business Tools Terms for more information.