What is off-Facebook activity?

Off-Facebook activity is a summary of activity that businesses and organisations share with us about your interactions, such as visiting their apps or websites. They use our business tools, such as Facebook Login or Facebook pixel, to share this information with us.
To review your off-Facebook activity:
  1. Click your profile picture in the top right of Facebook.
  2. Select Settings and privacy, then click Settings.
  3. Click Privacy in the left menu.
  4. Click Your Facebook information on the left.
  5. Click Off-Facebook activity to review. From here, you can also click Recent activity for more information. You'll be asked to re-enter your password.
What you see when you review your off-Facebook activity:
You'll see a summary of your activity that we receive from businesses or organisations, which includes your activity on other apps and websites.
You may see information such as:
  • How we received your activity. Business and organisations can share your activity with us when they use our business tools. Some of these tools include the Facebook pixel, the Facebook SDK and Facebook Login.
  • The number of interactions that we've received. Interactions are things that you've done on an app or website. They can include:
    • Opening an app.
    • Logging in to an app with Facebook.
    • Viewing content.
    • Searching for an item.
    • Adding an item to a shopping basket.
    • Making a purchase.
    • Making a donation.
  • Activity from apps and websites that you've logged in to with Facebook. This activity comes from businesses or organisations who use Facebook Login. You can also manage the apps and websites that you log in to with Facebook in your Apps and websites settings.
  • Activity from data service providers and marketing agencies. If you don't recognise some of your activity, it may be because it was sent by a data service provider or marketing agency. Businesses and organisations may use third-party data service providers or marketing agencies to analyse and understand their customers' interactions on their apps and websites. These providers or agencies may then use our business tools to send your activity to us, on behalf of the business or organisation.
  • Activity that isn't related to any actions you've taken. Some activity in your summary may include updates from an app or website that aren't related to an action that you've taken. We'll show you the date that we received the updates.
Bear in mind that not all of your activity will be shown in your off-Facebook activity. For example:
  • The summary doesn't contain your most recent activity. It may take a few days for your activity to appear in your off-Facebook activity. The dates in your activity summary are when we received the activity.
  • We receive more details and activity than what appears in your off-Facebook activity. For technical and accuracy reasons, we don't show all of the activity that we've received. This includes things such as information that we've received when you're not logged in to Facebook or when we can't confirm that you've previously used Facebook on that device. We also don't show details such as the item that you've added to your shopping basket.
  • In some circumstances, we may disconnect your off-Facebook activity from your account for technical reasons. When this happens, the activity that has been disconnected will not be used to show you ads.
  • Off-Facebook activity doesn't include your Oculus information. Off-Facebook activity doesn't currently include information that developers send us about your VR activity in their apps on Oculus, but we plan to include this in the future. Bear in mind that when this is available, you have to be logged in to your Oculus device using your Facebook account to see this information.
Note: If you choose to disconnect your history, it will disconnect the activity in your summary and activity that isn't shown.
What we do with your off-Facebook activity:
We use your off-Facebook activity and your activity on Facebook to:
  • Show you more relevant ads. You can customise your ad experience using Ad preferences.
  • Suggest groups, events or Marketplace items that you might be interested in.
  • Help you discover new businesses and brands.
  • Help businesses and organisations understand how their website, app or ads are performing and whether they're reaching the right people.
  • Identify suspicious activity to help keep Facebook safe.
When reviewing your off-Facebook activity, bear in mind that:
  • We don't sell your information to anyone.
  • We prohibit businesses or organisations from sharing sensitive information with us, such as health and financial information, your date of birth and passwords. If we determine that a business or an organisation is violating our terms, we will take action against that business or organisation.
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